About James

Commercially-minded Chartered Accountant with 20 years experience, James qualified in 1999 at Goodman Jones LLP and has progressed through a number of senior finance roles including interim CFO at Maistro PLC, Group Financial Controller, and Head of Finance in a diverse range of entrepreneurial companies

James has been delivering financial and operational successes to businesses for over 20 years. Adept at a multitude of disciplines and industries, James’ attention to detail, extensive experience in growing and developing business and his operational know-how has leant him to steering the growth paths of organisations throughout the UK.

James focuses on supporting the delivery of corporate strategic objectives via implementing robust financial management systems & processes, business planning, reporting, and mentoring finance teams and his extensive experience lies rooted in senior finance positions within a diversified range of AIM Listed/PE backed, start-up & growth businesses.

Before joining CFPro in 2019, James served as Group Financial Controller for Maistro plc, an online marketplace that specialises in the buying and selling of business services across the globe. Prior to that, he has headed up finance teams for Drift Innovation and Action Cameras, as well as co-founding City Gateway Media, a digital Media and Advertising organisation.

James has held senior-level finance positions within the Property Development, Digital Media and Tech industry sectors, having started his career with Goodman Jones, chartered accountants & business advisors based in London.


  • Statutory reporting (IFRS & FRS)
  • Management reporting to Board level
  • Modelling, budgeting and forecasting
  • Managing, developing & mentoring finance teams
  • Implementing new finance systems (Netsuite, Sage, Quickbooks)
  • Treasury and cash flow management in multi-currency environments
  • Supporting commercial teams to achieve objectives
  • Flexible, responsive and proactive attitude

Connect with James

"CFPro were engaged to independently review our internal controls, finance systems, and finance function to ensure that our business is well prepared for future growth. Working alongside our internal team, James Porter from CFPro, quickly identified several areas where there were potential risks. James worked alongside our team and delivered robust and scalable solutions. Thoroughly professional and with a strong commercial mindset, James was able to provide insightful business knowledge and advice which has significantly improved the Boards confidence of the finance function’s ability to support the business into the next stage of growth."

Shot Scope Technologies

CFPro works in partnership with your business to deliver the best tactical and strategic financial and business growth results, at an affordable cost that helps you grow faster and further.

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